In a world where trends shift and markets fluctuate, certain treasures only become more valuable with age. Among these are fancy coloured diamonds — the rarest jewels nature has to offer. From soft champagne hues to vivid pinks, blues, and yellows, these remarkable gems have captured the hearts of collectors and investors alike.
At Prins & Prins Diamonds, each coloured diamond tells a story of geological wonder and enduring worth — proof that true beauty, much like heritage, never fades.
The Science of Colour — A Rare Gift from Nature

Every coloured diamond is a masterpiece of atomic coincidence. While most diamonds appear colourless, a rare few display extraordinary hues caused by trace elements or unique structural distortions during formation deep within the Earth.
- Yellow diamonds owe their warmth to nitrogen.
- Blue diamonds shimmer thanks to traces of boron.
- Pink and red diamonds reveal their tones through natural lattice distortion — an internal twist that bends light.
This interplay between chemistry and pressure transforms a pure crystal lattice into a vibrant spectacle. In essence, colour in diamonds is not a flaw but a miracle of imperfection, turning geological happenstance into extraordinary rarity.
Rarity and Demand — The Economics of Colour

The true value of a fancy coloured diamond lies in its scarcity. Out of millions of carats mined annually, only a minute fraction exhibit natural colour. And of those, even fewer display the depth and intensity required to be classified as “fancy vivid” or “fancy intense.”
The now-closed Argyle Mine in Western Australia once produced over 90% of the world’s pink diamonds. Since its closure, prices for high-quality pinks have surged dramatically, as collectors and investors rush to secure what can no longer be replaced.
Similarly, blue and green diamonds — often originating from just a handful of sources worldwide — command record-breaking figures at international auctions. Each hue represents a finite chapter in Earth’s story, making these gems tangible assets of natural history.
Why Value Grows Over Time

Unlike most luxury goods, coloured diamonds are not influenced by fashion cycles or industrial demand. Their value is governed by rarity, provenance, and emotional appeal — qualities that only deepen with time.
Three factors drive long-term appreciation:
- Finite Supply: No new major deposits of coloured diamonds have been discovered in decades.
- Rising Demand: Global wealth, particularly among private collectors in Asia and the Middle East, has expanded the market.
- Cultural Significance: As awareness grows, coloured diamonds have become symbols of individuality and legacy.
For these reasons, many investors consider fancy coloured diamonds not just adornments, but heirlooms — enduring repositories of value that transcend currency.
Investment and Provenance — A Legacy Asset

When investing in a coloured diamond, provenance and certification are everything. A Certified Diamonds Cape Town selection ensures authenticity verified by trusted institutions such as the GIA.
At Prins & Prins, each gem undergoes meticulous gemmological examination before entering our collection. This includes evaluation for origin, natural colour integrity, and internal structure. Transparency is our hallmark — from mine to masterpiece.
Owning a certified natural coloured diamond is not merely a luxury, but a partnership with the Earth’s own legacy — a tangible link between nature, craftsmanship, and heritage.
Colour in Design — Where Art Meets Investment

Beyond investment, fancy coloured diamonds bring life and dimension to fine jewellery. The art lies in pairing hue with metal tone, ensuring each creation enhances the diamond’s natural radiance.
For instance, a vivid yellow diamond glows warmly when set in yellow gold, while a soft pink diamond achieves timeless elegance in platinum. The designers at Prins & Prins excel at this delicate harmony — transforming nature’s raw brilliance into wearable art.
Explore this mastery in our curated range of Diamond Jewellery, where each piece reflects both precision and poetic beauty.
The Prins & Prins Perspective — Preserving Natural Rarity

Housed within the historic Huguenot House in Cape Town, Prins & Prins Diamonds stands as a guardian of authenticity. Here, every diamond — whether colourless or fancy coloured — is ethically sourced, expertly graded, and beautifully presented.
Dr Petre Prins and his team of gemmologists continue a decades-long commitment to integrity and education. Visitors are invited to experience the art of diamond selection in person, guided by professionals who see each gem not only as a luxury but as a chapter in geological history.
This fusion of science, heritage, and artistry defines our philosophy: that true value lies not just in possession, but in understanding.
A Brilliant Future for Coloured Diamonds

Fancy coloured diamonds remind us that rarity is not manufactured — it is discovered. Their unmatched scarcity and enduring allure make them both aesthetic treasures and financial assets.
As more collectors recognise their finite nature, these diamonds continue to outperform many traditional investments, quietly gaining value while retaining unmatched beauty.
At Prins & Prins Diamonds, we celebrate this harmony of colour, heritage, and craftsmanship — ensuring every gem remains a symbol of authenticity and enduring worth.
In every hue lies a story — of nature’s power, human artistry, and the brilliance of time itself.
Discover your own rare masterpiece among our Certified Diamonds Cape Town and explore our bespoke Diamond Jewellery — crafted with honesty, heritage, and an unwavering respect for beauty that lasts forever.