Platinum: Why This Precious Metal Deserves Your Attention Now

Platinum is more than a precious metal; it is a story of rarity, beauty, and timeless value.

Recently, Dr. Petre Prins, founder of Prins & Prins, was interviewed by RSG, sharing insights on platinum’s unique properties, South Africa’s pivotal role in global supply, and why platinum remains an exceptional choice for jewellery buyers and investors. You can listen to these insightful discussions directly below:

What is Platinum?

The Platinum Group Metals

We encourage you to take a moment to listen, gaining valuable perspectives from Dr. Prins himself on why platinum is currently an opportunity not to be missed.

South Africa: The Heart of Platinum

South Africa is the largest producer of newly mined platinum globally, accounting for over 70% of the world’s annual supply. The rich Bushveld Complex deposits make South Africa central to global platinum availability, with local production directly impacting international pricing and availability.

Platinum, Gold, and PGM Market Trends

While platinum has historically traded at a premium over gold, the last decade has seen a reversal:

(Prices fluctuate; contact us for the latest investment guidance.)

Platinum prices have surged by ~40% this year, reflecting increased demand and supply constraints in South Africa, while gold remains high due to investor safe-haven buying. Meanwhile, palladium and rhodium continue to play vital roles in vehicle catalytic converters, with rhodium historically reaching record highs.

Platinum vs. White Gold: A Jewellery Buyer’s Perspective

Both platinum and white gold offer a bright, white finish, but their differences are significant:

White Gold

• Made by alloying yellow gold with white metals, finished with a rhodium plating for its shine.

• Requires regular re-plating to maintain colour.

• May trigger allergies due to nickel content.

Platinum

• Naturally white and does not require plating.

• Retains colour and patina over time, symbolising timeless commitment.

• Hypoallergenic and ideal for sensitive skin.

• Stronger and more secure for gemstone settings.

With platinum prices currently favourable, platinum is often a wiser investment than white gold, delivering long-term value and enduring beauty.

Hallmarks: Identifying Platinum vs. White Gold

When inspecting your jewellery:

• Platinum: Look for “Pt950”, “950Plat”, or “PLAT”.

• White Gold: Stamped with “18K”, “14K”, “750”, or “585”.

• Palladium: Marked “Pd950” or “Pall”.

• Silver: Stamped “925”.

These hallmarks ensure authenticity, letting you confidently identify the precious metal in your pieces.

Why Now is the Time for Platinum

Platinum is rarer than gold yet currently more accessible, making it the perfect choice for your engagement ring, wedding band, or heirloom jewellery investment. With its durability, natural brilliance, and current market value, platinum is jewellery that lasts a lifetime—and beyond.

Explore Platinum with Prins & Prins

Discover why platinum remains the metal of choice for discerning buyers who value elegance, rarity, and enduring worth.

Visit our Cape Town showroom or explore our Platinum Collection to find your perfect piece, crafted with the artistry Prins & Prins is known for.

Sources

1. World Platinum Investment Council

2. Kitco Precious Metals Pricing

3. Johnson Matthey PGM Market Reports

4. Bloomberg Metals Data

5. Platinum Guild International

6. Jewellery Council of South Africa

7. Prins & Prins, Cape Town

8. RSG Interviews with Dr. Petre Prins Listen here