In the world of luxury investments, few assets blend emotional value with financial performance quite like fine jewellery. While markets ebb and flow, and trends shift across sectors, recent data suggests that jewellery—particularly coloured diamonds—continues to shine as a resilient and rewarding store of wealth.
Luxury Market Performance: Jewellery Leads with Quiet Strength

According to the latest Knight Frank Luxury Investment Index, jewellery saw an impressive 8% year-over-year growth, positioning it ahead of several other asset classes often favoured by high-net-worth investors. Even coloured diamonds, a more niche but highly prized segment, posted a solid 2% increase over the same period.
This growth stands in stark contrast to other luxury sectors. For instance:
- Whisky and handbags, once darlings of the collector’s market, both experienced year-over-year declines.
- Art appreciated by 11%, reflecting renewed enthusiasm in the fine arts market.
- Watches and classic cars posted mixed results, with softer gains or stagnation in select categories.
These figures affirm jewellery’s role as a stable performer—a tangible, wearable investment that offers both aesthetic delight and asset appreciation.
Auction Results Underscore Global Demand

Global demand for high-value jewellery is further evidenced by robust results from leading auction houses. In 2023 alone, Christie’s and Sotheby’s reported combined jewellery sales topping $1 billion, affirming the sector’s continued strength even amid broader market uncertainties.
Notable highlights include:
- A 10.57 carat fancy vivid pink diamond fetching over $35 million
- Vintage Cartier and Van Cleef & Arpels pieces commanding record-breaking prices
- Exceptional emeralds and Kashmir sapphires achieving double-estimate hammer prices, thanks to their rarity and provenance
These auction results underscore a global appetite for timeless craftsmanship, unique stones, and provenance—qualities that define the most collectible pieces.
At-a-Glance: Year-Over-Year Performance of Luxury Assets
| Luxury Asset | 2023 YoY Performance |
| Art | +11% |
| Jewellery | +8% |
| Coloured Diamonds | +2% |
| Watches | ±0–3% |
| Classic Cars | ±0–2% |
| Handbags | –4% |
| Whisky | –6% |
Source: Knight Frank Luxury Investment Index, 2023
Why Jewellery Holds Its Value—and Our Imagination

Beyond performance metrics, jewellery offers characteristics that few other asset classes can match:
- Tangible security – Unlike digital or paper-based investments, jewellery is a physical store of value, often tucked away in private vaults or passed down through generations.
- Multi-dimensional demand – Fine jewellery is driven not just by scarcity or speculation, but by love, celebration, fashion, and heritage.
- Global market liquidity – From London to Hong Kong, Geneva to New York, the market for exceptional jewellery is liquid, competitive, and truly international.
- Crisis resilience – High-quality gemstones and gold jewellery have historically maintained or increased value during inflationary or economically uncertain periods.
Positioning Jewellery in a Diversified Portfolio

Today’s sophisticated investor is not only looking for returns, but for meaningful diversification. In this context, luxury jewellery emerges as an ideal complement to more traditional investments such as equities, bonds, and even fine art.
When compared to assets like cryptocurrency—prone to extreme volatility—or speculative collectibles whose cultural relevance may wane, jewellery offers a compelling case. It is, quite literally, wealth you can wear, anchored in intrinsic beauty and timeless appeal.
Explore Exceptional Investment Pieces

For those seeking tangible elegance with proven investment potential, Prins & Prins offers an exquisite selection of Diamond Jewellery in Cape Town and curated Gemstone Jewellery in Cape Town, blending craftsmanship with legacy.
Whether for personal enjoyment, legacy planning, or long-term appreciation, fine jewellery stands as a remarkable expression of value—in every sense of the word.
Sources:
- Knight Frank Luxury Investment Index
- Christie’s Auction Reports, 2023
- Sotheby’s Jewellery Sales Archive, 2023