When choosing a diamond, few factors influence both its appearance and value as much as colour. For many buyers, the goal is simple: to find a diamond that sparkles brilliantly, appears beautifully white, and represents lasting value. But here’s where experience makes all the difference — the whitest diamond isn’t always the smartest choice.
At Prins & Prins Diamonds in Cape Town, our gemmologists often help clients discover that “near colourless” diamonds can deliver the perfect balance between beauty, quality, and value. Let’s explore what diamond colour really means, how the grading system works, and why near colourless diamonds are often the most intelligent investment for discerning buyers.
1. Why Diamond Colour Matters

A diamond’s colour grade measures the presence — or absence — of tint within the stone. The less colour it has, the rarer and more valuable it tends to be. Truly colourless diamonds allow more light to pass through the crystal lattice, enhancing brilliance and fire.
However, once mounted in jewellery, even trained gemmologists often find it difficult to distinguish a perfectly colourless diamond from a near colourless one without professional equipment. This subtlety is precisely why understanding colour grades is key to making a confident, informed purchase.
2. Understanding the GIA Colour Grading Scale

The Gemological Institute of America (GIA) developed the universally accepted D–Z colour grading scale, which ranges from colourless to light yellow or brown:
- D–F: Colourless — Exceptionally rare and icy white.
- G–J: Near Colourless — Slight warmth, usually invisible to the naked eye.
- K–M: Faint — Noticeable tint under certain lighting.
- N–R: Very Light — Warm tone apparent.
- S–Z: Light — Distinct yellow or brown tone.
At Prins & Prins, all Certified Natural Diamonds (see selection here) are graded by recognised laboratories such as the GIA or EGL, ensuring complete transparency.
3. Colourless vs. Near Colourless — The Real-World Difference

While a D-grade diamond may sound ideal, the difference between D and G is nearly invisible once set in platinum or white gold. Yet the price gap can be significant — sometimes exceeding 20–30%.
For most buyers, this means that choosing a G, H, or I diamond allows them to invest in a larger carat weight or a higher cut grade without compromising on visual beauty. Under natural light, a well-cut near colourless diamond will appear just as radiant and pure as a colourless one — but at far greater value.
4. Why “Near Colourless” Is the Smartest Buy

1. Exceptional Value:
Near colourless diamonds offer a striking visual performance without the premium pricing of top colour grades. You pay for beauty, not for rarity you can’t see.
2. Versatility:
They look stunning in all metals — whether classic platinum, cool white gold, or warm yellow gold, which can naturally neutralise faint undertones.
3. Eye-Clean Appearance:
Most G–J diamonds appear perfectly white to the naked eye, particularly when chosen with an excellent cut that enhances brightness.
4. Expert Endorsement:
Our gemmologists often recommend near colourless grades to clients seeking an heirloom-quality diamond that balances budget and brilliance. It’s a practical, elegant choice aligned with both aesthetic and financial sensibility.
5. Factors That Affect How Colour Appears
Diamond colour perception depends on more than just the grade printed on a certificate. Consider:
- Cut Quality: A superbly cut diamond reflects light in a way that masks slight colour tints.
- Setting Metal: White metals like platinum enhance whiteness, while yellow or rose gold can make near colourless diamonds appear even brighter.
- Lighting Conditions: Diamonds appear differently under natural sunlight, candlelight, or LED illumination — which is why expert guidance during selection is essential.
At Prins & Prins Diamonds, every consultation includes professional lighting comparison, ensuring clients see their diamond as it will truly appear in daily wear.
6. Certification and Trust — The Foundation of Value

Buying a diamond without a recognised certificate is a risk no serious buyer should take. Certification from an independent authority like the GIA ensures that your diamond’s colour grade, clarity, and other characteristics are verified by professionals — not marketing claims.
Every diamond at Prins & Prins is accompanied by its own laboratory certificate and ethical provenance documentation, guaranteeing authenticity and peace of mind. This commitment to transparency is what defines us as Cape Town’s Home of Natural Diamonds.
7. Conclusion — Balance Beauty, Value, and Integrity

When it comes to diamond colour, perfection on paper isn’t always perfection in reality. A “near colourless” diamond combines the brilliance of high-end colour grades with practical value — a decision that reflects discernment rather than compromise.
For couples or collectors seeking genuine beauty, trusted certification, and expert guidance, Prins & Prins Diamonds offers an unmatched experience grounded in heritage, craftsmanship, and education.
Because in the world of fine jewellery, true luxury isn’t just about what you see — it’s about what you know.
Explore our collection of Certified Natural Diamonds and discover how our gemmologists can help you select the diamond that perfectly reflects your style, values, and vision — right here in the heart of Cape Town.