Dr Petre Prins is a gem — if you will excuse the pun. For all of us at Prins & Prins Diamonds, it is both a delight and an honour to work alongside one of the true gentlemen of the South African gems and jewellery world.
His knowledge of gemstones, geochemistry, and jewellery is exceptional, but what truly sets Dr Prins apart is his love of teaching. For more than four decades, he has dedicated himself to sharing knowledge with staff, industry colleagues, and clients alike — ensuring that every person who acquires a gem or diamond understands its origin, value, and meaning.
Below are a few reflections from Dr Petre Prins on gems and diamonds:
“Since pre-history, man has placed value on materials that are hard and indestructible. When something is also pure, rare, and beautiful, its value knows no bounds. If it has universal appeal and is small and transportable, then mankind needs it. A diamond is such a gem.”
“But for me, the greatest value of a diamond lies in its emotional appeal. It is a symbol of love and appreciation, passed down through generations. When a diamond is cut and polished, we unlock its brilliance and bring it to life. I see a gem that was formed three billion years ago — a miracle of nature — one that we have enhanced and added value to. Isn’t that something?”
“A gem cut and polished perfectly — one that sparkles with fire, lustre, and maximum brilliance — will light up the face of most women. When given with love and appreciation, her heart melts. When a collector or investor acquires a unique diamond, it offers not only pleasure but also enduring value. That is when I feel proud of what we do at Prins & Prins. We put life into lifeless rough diamonds, adding value to the lives of many couples.”
“Natural diamonds are unique pieces of Mother Earth. Their sparkle brings joy, serves as a store of value, and remains a timeless symbol of love and appreciation — forever.”
Written by Riana Courtis, reflecting on more than four decades of working alongside Dr Petre Prins.