The Contribution of Natural Diamonds to Global Well-being By selling diamonds that are mined, we will make a contribution to the well-being of millions of

Maximizing the appearance of your diamond Most women prefer size to colour and clarity when choosing a diamond.  However, those who insist on a white

The Challenge of Authenticity Tourists buy diamond jewellery in South Africa as a memento of their visit and because it wasmined in “the Land of

Enhancing The Tourist Experience   Tour guides may wonder how to promote jewellery made in South Africa. Here are some pointers. Tourists visiting South Africa, often

The Dilemma Of Deception How mad would you be to learn that synthetic moissanite is not ‘star dust’ nor ‘the most brilliant gem in the

Background Worldwide, most mall jewellers pay about ten percent of turnover to the landlord, while stand-alonejewellers gladly pay a commission to tour guides and concierges