What is a sustainable diamond?

A sustainable diamond is a natural marvel that crystallized deep within the Earth billions of years ago. It is responsibly mined by companies that adhere to strict guidelines, ensuring economic, social, and environmental sustainability in the regions where diamonds are sourced. Once unearthed, the diamond goes through various stages in the supply chain, each adding value.

To ensure you’re purchasing a sustainable diamond, it’s crucial to look for suppliers regulated by the South African Diamond and Precious Metals Regulator (SADPMR) and members of the SA Jewellery Council. Thorough research is essential when selecting a reputable retailer.

Prins and Prins Diamonds can guarantee the sustainability of their diamonds and precious metals. We operate under licenses issued by SADPMR, follow the SA Jewellery Council’s Code of Ethics, and maintain complete control over their sourcing and manufacturing processes.

Sustainable diamonds not only offer exquisite beauty but also support international communities by contributing to education, healthcare, and biodiversity. Supply chain transparency has improved, making it easier to trace a diamond’s source. The natural diamond industry has a positive impact on the livelihoods of millions of people, ensures land restoration after mining, and contributes billions of dollars to local communities.