Meet our founder,
Dr. Petre Prins
Ph.D Geochemistry, MBA
In 1975, in the dimly lit De Beers Laboratory at the University of Stellenbosch, Petré Prins first held a diamond in his hand. As he rolled it between thumb and forefinger, it became alive, like a glowworm in the dark, and a love affair with diamonds was born.
For 15 years after that, he researched the mysteries of gemstones, taught at universities, and, in 1982, established Prins & Prins Diamonds.
He built his business on integrity, trust and knowledge.
After 40 years, Prins & Prins is the leading diamond company in Cape Town.
Our history
Dr Petré Prins registered his company in 1982 and since then, developed it into a leading supplier of natural diamonds and gemstones. To eliminate middlemen, he established Aurum Art Atelier where designers and goldsmiths have created bespoke jewellery for nearly 40 years. Today, this is one of the few remaining workshops where jewellery is still made by hand.
In 1993, he bought the historic Huguenot House, completed its restoration and established a diamond cutting factory in its basement. This space is now the home of Prins and Prins Gem and Jewellery Museum.
His “Passion for Perfection” requires his staff to be gem experts, his designers the best available, and his goldsmiths qualified and dedicated craftsmen.
Prins & Prins offers a unique diamond experience – all under one roof.
At your service: Diamond and gemstone merchants, gemstone laboratory, jewellery design studio, goldsmith atelier, consulting offices, showrooms and museum tours.