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PRINS & PRINS

DIAMONDS

How much should you spend on an engagement ring in South Africa?

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This a complicated question that many struggle with. Here’s our advice: You may have heard that tradition demands you spend two to three months salary on your engagement ring. Or a friend boasts (inflates?) the amount he has spent, which puts you under pressure. Others say your engagement stone must be at least half a […]

The price of lab-grown diamonds bottoms out

jewellery and diamonds

Reflections on Market Trends and Future Predictions As we predicted two years ago, the wholesale price of lab-grown diamonds has bottomed out, sooner than expected. When lab-grown diamonds hit the market in 2015, their selling price was about 30% below that of a similar certified natural diamond. In our newsletter of January 2020, I predicted: […]

How to find a jeweller you can trust

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Finding A Jeweller You Can Trust You may have been happy with your family jeweller. After all, your father recommended him. But can you trust them? Today, it is hard to know who is just in it for the money. Although a jewellery store is a business like any other and needs to make a […]

What tourists want after Covid

Tourist’s Expectations  The expectations of tourists in the post-COVID era have changed due to the pandemic, lasting impact on travel. Travelers now prioritize various factors encompassing cleanliness, flexibility, and authentic experiences. Firstly, tourists expect stringent hygiene practices in their journey. Cleanliness protocols, sanitization stations, and contactless check-ins have become standard expectations. Flexibility in travel arrangements […]

Increasing Popularity of Custom-madejewellery.

After Covid Consumers want to assert their individual preferences in their purchases, and a customized engagement ring is a first choice for discerning couples. Engagement rings are one of the most personal jewellery purchases, and the ability to customize their ring is a priority for many. We believe every love story is unique, and your […]