PRINS & PRINS

DIAMONDS

NEW RULES IN PRICING DIAMONDS

Do you want a certified 1.00ct D SI1 brilliant cut for $7 000 or $4 000?   Your choice, buy a ‘dog’ if you wish. To price a diamond today is everybody’s nightmare. Blame it on technology, the internet, business acumen, or whatever. In the past, the 4 Cs were enough. Not anymore. In recent years, […]